Recently ICANN (Internet Corporation for Assigned Names and Numbers - those people that manage and decide what domains exists), has released a load of new domain types, very much away from the standard everyone has got used to or expected.
Them seem to be standardising things by industry. There are numerous of them, most of them actual words like .company, .menu, .realestate, .club, .plumbing and a number of photography related ones:
I'm not sure yet if I'd be bothered with any of them, it'll be interesting to see the uptake. Prices from http://www.godaddy.com, not all providers are offering them yet.